What are the LOYALIFE levels called?

There are three tiers: Sunrise, Twilight and Golden Hour. Each one unlocks more benefits than the last.

Can I lose my status?

Yes — if your spend drops below the level needed to maintain your tier, your status may change and some perks could drop off.

Can I use my points on any product?

Yes, you can use your points on any eligible product at checkout. Just check the terms in the “Membership” widget if you're ever unsure.

Where can I see my points?

You can check your points in two ways: • Log in and head to your account page. Your total points will show above your order history, and you can see how many you earned from each order too. • Or just open the “Membership” widget at the bottom right of the screen. Your current balance will be right at the top.

How does the referral programme work?

Log in to your account and open the “Membership” widget in the bottom right corner. Scroll to “Refer your friend,” copy your unique link and share it with someone you know. They’ll get £20 off their first order. Once they spend £100, you’ll get £20 off your next one. Win-win!

When will my points show up?

Points for purchases usually appear right after checkout. For other actions, give it up to 24 hours.

What happens if I return something or cancel an order?

If you return a product or cancel an order, the points from that purchase will be removed. If you used points on the order, they’ll be added back once the return is processed.

Can I use points and a referral or birthday voucher at the same time?

Unfortunately, no. You can only use one voucher per order, whether it’s from your points, a birthday gift, or a referral reward. You’ll just need to choose the one you’d like to use at checkout.

MEMBERS

Join LOYALIFE Privé for the most rewarding way to a more youthful you.

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LOYALIFE Privé explained: how it works

Activate membership

Simply create your account to become a member of LOYALIFE Privé.

Earn Rewards

Earn redeemable loyalty points towards future orders every time you shop.

Enjoy Privileges

Insider access, members-only offers and a more personalised age-reversal experience.

How to Earn Points

Make a Purchase

+1 point per £1 spent

unlock bonuses

by reaching a tier

Follow Us on Instagram

+25 Points

Unlock Even More Rewards as You Progress on Your LOYALIFE Privé Journey

SUNRISE MEMBERS

£249 ANNUAL SPEND

Unlock access to our AI face diagnostic tool with your first purchase
Receive 100 bonus points by reaching Sunrise tier
Enjoy £20 Privé credit on your birthday

TWILIGHT MEMBERS

£250 - £999 ANNUAL SPEND

Unlock access to our AI face diagnostic tool with your first purchase
Receive 250 bonus points by reaching Twilight tier
Enjoy £50 Privé credit on your birthday

GOLDEN HOUR MEMBERS

£1000+ ANNUAL SPEND

Unlock access to our AI face diagnostic tool with your first purchase
Receive 800 bonus points by reaching Golden Hour tier
Enjoy £80 Privé credit on your birthday

How to redeem points for savings

Turn your points into savings by redeeming them off your next order. If you’re a LOYALIFE Privé member, just sign in to your account to check your rewards.

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Share the LOYALOVE

Gift a friend £20 off their first order. Once they spend £100 or more, you’ll get £20 off too.

Make your first purchase and unlock our AI face diagnostic tool for a truly personalised experience.

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Frequently Asked Questions

What is LOYALIFE?

LOYALIFE is our way of saying thanks. It’s LOYA’s loyalty program, and it rewards you as you shop, explore and take care of your skin.

How do I become a LOYALIFE member?

You can sign up easily via the 'Membership' widget in the bottom right corner of any page.

How do I earn points?

You’ll earn points with every order, for following us on Instagram, and as you move up through the LOYALIFE levels. It all adds up quickly.

What can I use my points for?

You can trade your points for vouchers to use on your next order. More points, more savings.

How do I redeem points?

Just log in to your account and open the “Membership” widget at the bottom right of the screen. Head to “Ways to redeem”, choose “Order discount”, and click “Redeem”. Pick how many points you’d like to use, and your discount voucher will be ready to go.

How do points work with different currencies?

Points are awarded in GBP, which is our store’s base currency. If you’re shopping in EUR or CHF, the amount you spend will be converted into GBP at the current exchange rate. You’ll earn points based on that converted amount.

You can see how many points you’ll earn for each product right below the “Add to Cart” button. That number may change slightly depending on exchange rates.

When redeeming points, the same rule applies — your reward is calculated in GBP and then converted to match your local currency at checkout.

What are the perks of being a LOYALIFE member?

As a LOYALIFE member, you’ll get access to rewards like birthday treats and bonus points as you move up the tiers. The more you shop, the more good stuff comes your way.

How do I move up the LOYALIFE levels?

Your level is based on how much you’ve spent over the last 12 months. As your total spend goes up, so do your benefits.